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i4 session conducted by Mr. Porus Jose, Creative Director at IDEATELABS

iFEEL being a core PGDM institute, strives to provide its students with the best corporate exposure possible. One such platform provided to the students at iFEEL, is the ‘i4 Speaker Series.’ The i4 session is conducted every Saturday wherein speakers from corporate who have achieved commendable heights are invited to share their expertise and knowledge with the students in areas of Operations, Finance, HR and Marketing.


The i4 series for this week was conducted on 1st October 2016 at the iFEEL campus, Lonavala. The speaker for the day was Mr. Porus Jose, Creative Director at IDEATELABS. With over 20 years in advertising, he has a rich experience that comes from working across various product categories and advertising agencies. He has worked with companies such as Lowe Lintas and the likes. The areas which Mr. Jose covered included creativity, an importance of hard work and struggle in everyone’s life, an artist’s, in particular. Emphasising on how creativity can be learnt and how it is purely based on emotions. “Creativity is Emotion”, he says. You look at a painting, you like it but you cannot explain why you like it. Because that’s emotion and that defines creativity. He shared with the students his own experiences in the field. He also showed the students some really simple and unique advertisements which left us pondering over how achieving simplicity is so complicated. The session included Question Answer session with the students which made the entire session highly interactive.



Some of the important takeaways from his session were a basic understanding of advertisements and valuable insights on the same, growing and learning with experience, thinking out of the box, being able to deal with failure and overcoming it. He answered many questions asked by the students, helping and guiding each one of us with his wide experience and expertise. His session concluded with the best of learnings and many valuable tips for attaining heights in the advertisement field.

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