Home » 2016 » February

Monthly Archives: February 2016

Start up India, Stand up India: The Action Plan!

start-up-india

The Startup India, Stand up India campaign is an initiative introduced on 15th August 2015, by Mr.Narendra Modi to encourage entrepreneurship and startups in India, by providing them with necessary exemptions and incentives.  Mr.Modi announced a 19-Point Action Plan, on 16th January 2016, to boost the Start up India, Stand up India campaign and provide a platform to encourage the ...

Read More »

Entrepreneurship Mantras!

words-of-wisdom-by-steve-jobs

It goes without saying that sheer diligence and zeal for success, is most important for budding entrepreneurs. Starting a business from scratch takes a lot of effort and planning. To emerge as a successful entrepreneur in the long run, one needs to be determined to achieve their goals, under any circumstances. Entrepreneurs in the line of Steve Jobs, Bill Gates, ...

Read More »

Digital Marketing versus Traditional Marketing

statistics1

The debate continues as to whether digital marketing is overpowering and surpassing digital marketing or not. The current market trends showcase that digital marketing is gradually establishing its dominance in the field of advertising. For instance Newsweek, the magazine giant, entirely switching over to digital publication, is a significant example that portrays the influence of the digital medium in the ...

Read More »

Foray into the World of Digital Marketing!

digital2

“The Internet has been the most fundamental change during my lifetime and for hundreds of years.” – Rupert Murdoch, media mogul There is no denying the fact that the world is fast moving from analog to digital. In 2016, India is expected to be the third-largest online market of the world, with more than 200 million users. With Internet being at ...

Read More »

Budget 2016: A Boon or Bane for Startups in India?

Pie chart on a stock chart with a budget

With Mr.Arun Jaitley, the Finance Minister  of India, about to present the Budget 2016 on 29th February, there is a lot of hue and cry about what does the budget have in store for the startups in India. The Start Up India, Stand Up India campaign initiated on 15th August 2015 by Prime Minister Mr.Narendra Modi, aims to encourage growth ...

Read More »

Our Look at the Digital Marketing Trends of 2016!

untitled

The beginning of a year brings new marketing predictions and trends along with it. With the increasing significance of digital marketing in the current scenario, it has become imperative for marketers to analyze the prevailing market trends and plan their marketing strategies accordingly. Thus, companies need to adopt online marketing activities that have the greatest commercial impact and positively influence ...

Read More »

A Wave of Startups by Young Entrepreneurs in India!

Untainted by any hurdles that come their way, a new breed of entrepreneurs has unleashed the wave of startup activity in India. The number of startups in India currently stands at 8000+, as compared to a mere 3500 in the year 2012. With investors promptly funding such enterprises, young entrepreneurs today are coming up with noteworthy ideas and are scoring ...

Read More »

Evolution and the Future of Digital Start-ups in India

startup-program

The 10th India Digital Summit 2016 was held on the 9th & 10th Feb, 2016 at the Lalit Hotel, New Delhi. IAMAI (Internet and Mobile Association of India) held the event with partners such as Google, Adobe, and several other big names making the 25 + session event, an extremely engaging one. The summit with its theme “Stand Up, Start ...

Read More »

Digital Marketing 2020: The Future

the-future-of-digital-marketing-1-2

Speed has taken over traditional marketing worldwide. With the changing world and the marketing tactics heading towards this change, we have Digital Marketing current tactics getting a little redundant by the time we are in 2020. With video streaming being the current change & trend, and having a statistic of 75 billion devices in use by 2020, we have personalization ...

Read More »