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Yearly Archives: 2016

The Perfect Gift on International Women’s Day!


8th March- a day dedicated to the celebration of womanhood, all around the world. Popularly known as the International Women’s Day (IWD), when the world celebrates social, political, cultural and economic achievements of women. Though a relatively new concept in India, International Women’s Day is celebrated across the globe, for over a century now. Having been observed since the 1900’s- ...

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Mark Cuban’s 12 Essential Rules for Startups

Mark Cuban’s 12 Essential Rules for Startups

Mark Cuban is an American entrepreneur, famous for amalgamating philanthropy ideas into business ventures. Spearheading successful startup ventures, Cuban has devised 12 essential rules to be followed by startups, during their incubation. The following are the 12 essential rules for startups, devised by Cuban: Don’t start a company unless your heart is in it – A strong willingness and desire ...

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Start Up India: The Call for Budding Entrepreneurs!

According to a report by The National Association of Software and Services Company (NASSCOM), titled Start Up India: Momentous Rise of the Indian Startup Ecosystem released in October 2015, with more than 4,200 new-age companies India ranks third, after US and UK, among global startup ecosystems. India had around 3,400 startups in 2014 which is expected to grow to 11,700 ...

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Social Media: Its Efficacy in Business!


The influx of social media has skyrocketed over the last decade. The on-going and increasing demand of customers online proves that the widespread existence of social media is not just a trend, but is here to prevail, permanently. Social media doesn’t only entail a place where people communicate and socialize, but is the most preferred platform for marketing for products ...

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Start up India, Stand up India: The Action Plan!


The Startup India, Stand up India campaign is an initiative introduced on 15th August 2015, by Mr.Narendra Modi to encourage entrepreneurship and startups in India, by providing them with necessary exemptions and incentives.  Mr.Modi announced a 19-Point Action Plan, on 16th January 2016, to boost the Start up India, Stand up India campaign and provide a platform to encourage the ...

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Entrepreneurship Mantras!


It goes without saying that sheer diligence and zeal for success, is most important for budding entrepreneurs. Starting a business from scratch takes a lot of effort and planning. To emerge as a successful entrepreneur in the long run, one needs to be determined to achieve their goals, under any circumstances. Entrepreneurs in the line of Steve Jobs, Bill Gates, ...

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Digital Marketing versus Traditional Marketing


The debate continues as to whether digital marketing is overpowering and surpassing digital marketing or not. The current market trends showcase that digital marketing is gradually establishing its dominance in the field of advertising. For instance Newsweek, the magazine giant, entirely switching over to digital publication, is a significant example that portrays the influence of the digital medium in the ...

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Foray into the World of Digital Marketing!


“The Internet has been the most fundamental change during my lifetime and for hundreds of years.” – Rupert Murdoch, media mogul There is no denying the fact that the world is fast moving from analog to digital. In 2016, India is expected to be the third-largest online market of the world, with more than 200 million users. With Internet being at ...

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Budget 2016: A Boon or Bane for Startups in India?

Pie chart on a stock chart with a budget

With Mr.Arun Jaitley, the Finance Minister  of India, about to present the Budget 2016 on 29th February, there is a lot of hue and cry about what does the budget have in store for the startups in India. The Start Up India, Stand Up India campaign initiated on 15th August 2015 by Prime Minister Mr.Narendra Modi, aims to encourage growth ...

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Our Look at the Digital Marketing Trends of 2016!


The beginning of a year brings new marketing predictions and trends along with it. With the increasing significance of digital marketing in the current scenario, it has become imperative for marketers to analyze the prevailing market trends and plan their marketing strategies accordingly. Thus, companies need to adopt online marketing activities that have the greatest commercial impact and positively influence ...

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