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Digital Marketing Program

Digital Marketing versus Traditional Marketing

The debate continues as to whether digital marketing is overpowering and surpassing digital marketing or not. The current market trends showcase that digital marketing is gradually establishing its dominance in the field of advertising. For instance Newsweek, the magazine giant, entirely switching over to digital publication, is a significant example that portrays the influence of the digital medium in the ...

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Foray into the World of Digital Marketing!

“The Internet has been the most fundamental change during my lifetime and for hundreds of years.” – Rupert Murdoch, media mogul There is no denying the fact that the world is fast moving from analog to digital. In 2016, India is expected to be the third-largest online market of the world, with more than 200 million users. With Internet being at ...

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Our Look at the Digital Marketing Trends of 2016!

The beginning of a year brings new marketing predictions and trends along with it. With the increasing significance of digital marketing in the current scenario, it has become imperative for marketers to analyze the prevailing market trends and plan their marketing strategies accordingly. Thus, companies need to adopt online marketing activities that have the greatest commercial impact and positively influence ...

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Evolution and the Future of Digital Start-ups in India

The 10th India Digital Summit 2016 was held on the 9th & 10th Feb, 2016 at the Lalit Hotel, New Delhi. IAMAI (Internet and Mobile Association of India) held the event with partners such as Google, Adobe, and several other big names making the 25 + session event, an extremely engaging one. The summit with its theme “Stand Up, Start ...

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Digital Marketing 2020: The Future

Speed has taken over traditional marketing worldwide. With the changing world and the marketing tactics heading towards this change, we have Digital Marketing current tactics getting a little redundant by the time we are in 2020. With video streaming being the current change & trend, and having a statistic of 75 billion devices in use by 2020, we have personalization ...

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Digital Marketing- The Modern Business Generator

“I see technology as a means to empower and as a tool that bridges the distance between hope and opportunity. Social media is reducing social barriers. It connects people on the strength of human values, not identities.” – Narendra Modi, Prime Minister of India Until a decade ago, the whole idea of Digital Marketing seemed like an adolescent idea which will ...

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