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Foray into the World of Digital Marketing!

“The Internet has been the most fundamental change during my lifetime and for hundreds of years.” – Rupert Murdoch, media mogul

There is no denying the fact that the world is fast moving from analog to digital. In 2016, India is expected to be the third-largest online market of the world, with more than 200 million users. With Internet being at the centre of most human activities, 86% marketers have accepted the fact that, the digital medium plays an important role in marketing of products and services. This year is expected to witness more than 40% marketers shifting from traditional means of marketing towards adopting digital marketing campaigns.

Marketing through the digital medium not only enjoys greater reach, but is also highly accepted and appreciated in the current scenario. As a result, all organizations, whether big or small, engage in digital marketing strategies to enhance their prominence in the prevailing business scenario.

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Here are our views on what are the essential benefits that an effective digital marketing campaign can reap for an organization:

  • Generation of Leads- Digital marketing is highly effective in generating leads for a business enterprise. Through the various social media posts, mobile and email marketing campaigns, online marketing brings a business closer to its prospective customers.
  • The more Likes, the Better – Social media plays an important role in the domain of Digital Marketing. The Facebook likes and Twitter shares help gain visibility and hence attract consumers. The social media activities also bring traffic to the website and are costless.
  • Global Exposure- Digital marketing provides global exposure to a business and its products and services. This allows organizations to draw customers from all corners of the world. Additionally, once a business enterprise has optimized the key word search content on their website, they experience a long-term return to their investment, provided they devise an effective SEO (Search Engine Optimization) strategy
  • Simple to Measure- Business entities resorting to digital marketing can analyze what is or is not working for their business online and can adapt very quickly to improve their results. Google Analytics is a useful digital marketing tool that is used for measuring the traffic of a website or blog and analyzes the effectiveness of the content.

The Digital India initiative started by Mr.Narendra Modi showcases the widespread usage of the digital medium in the current scenario and its positive influence in the growth of business entities. As, Digital Marketing campaigns presently account for more than 35% revenue growth for an organization, it provides extensive leverage to the growth of a business entity.

(iFEEL is one of the leading management institute, providing 2-years AICTE approved PGDM to students. The institute focuses on developing the inherent entrepreneurial and leadership skills of the students. Please send us your valuable feedback, comments and suggestions at mktg@ifeel.edu.in. We welcome reactions to stories, comments on issues that interest you, feedback & comments from your side to make it more purposeful and resourceful.)

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