Digital Marketing Excellence
With the extensive growth in the number of Netizens, the digital media is fast expanding into all horizons. People are connected more through the digital medium, than through any other medium of communication. Thus, customers tend to be constantly updated regarding any developments taking place in the market. This has given rise to the concept of digital marketing. An efficient and thorough marketing of the products and services, through the various platforms of the digital medium, is something that all big corporations of the world have resorted to. Therefore, giving rise to the need of professionals who provide a thorough knowledge and expertise in the concerned field.
Jaro education has designed a program to particularly cater to this requirement of the industry. Named as, “Post Graduate Program of Digital Marketing Excellence” (of 6 months duration), the course offers the candidates a thorough knowledge in the digital marketing domain and understanding the framework of Digital marketing and its operations. The initiative of jaro education is aimed to impart professional knowledge to the students in the concerned domain and assist them in becoming experts in the sphere of digital marketing.
Key Features :
- The students are provided with an in-depth knowledge of the usage of the digital medium, through a pervasive learning program.
- The program includes an extensive study material, devised by professionals in the digital marketing field.
- An interactive learning experience, with live interactions with the expert-faculty, through recorded lectures.
- Candidates provided with a thorough idea of the usage of various digital tools and platforms for efficient digital marketing.
- Students can prepare from anywhere and at anytime, through our 24*7 online coaching modules.
- Lectures from renowned CEO’s, Founders and Entrepreneurs related to the concerned domain
- Exposure to Global Best Practices opens up doors to infinite opportunities.
- The program is design to appeal to the students who aspire to start their own digital ad agency; as well the ones who want to diversify their business through the digital platform.
The Digital Marketing Excellence course Curriculum: The pervasive program module is spread across 16 modules, each dealing with an important aspect of digital marketing. The program, being devised by industry-aspects, takes into account every minute details related to digital marketing, that a student should be aware of. The detailed structure of the module is as follows:
|Module No.||Subject||Module No.||Subject|
|1.||Introduction to Internet Marketing||9.||Social Media Marketing (SMM)|
|10.||Online Reputation Management|
|3.||Mobile Marketing||11.||Web Analytics|
|4.||New Trends in Digital Marketing||12.||Display/Banner Marketing|
|5.||E-Commerce and Cyber Laws||13.||Digital Ad/Sales Training|
|6.||Inbound Marketing||14.||Digital Marketing Campaigns|
|7.||Search Engine Optimization (SEO)||15.||Global Content Marketing|
|8.||Search Engine Marketing (SEP)||16.||Starting an online Business|
Value Adding Certifications –
In it's constant endeavor to add value to it's students, iFEEL has decided to enrich the students with additional specialization specific Digital Marketing Excellence certifications. Each student gets a unique opportunity to get certified in their domain specific areas-
1. Online Subject Matter expert based interactive recorded lectures
- Participants can access the recorded online sessions from anywhere and at anytime and learn as per their convenience.
- The lectures are delivered by senior professors and industry experts, from premier institutes like IIM, XLRI, NMIMS, etc.
- The lectures would include digital marketing concepts & real world applications in diverse industries.
- The lectures would include case studies focused on best global practices.
- These lectures can be attended from anywhere and at any time from across the globe at your convenience.
- Study material in the form of presentations, case studies, assignments/ quiz & books would be shared with the participants for holistic learning & development.
- Participants would receive updates & information about recent trends & advances in digital marketing.
- Participants can also share their queries/doubts regarding lectures/ projects/ exams technical issues via mail / call & the same will be resolved within 48 working hours.
- Internal assessment- Participants would need to make a Project which would carry 25 marks
- External assessment- Participants would take an Objective type MCQ exam which would carry 100 marks and which would be reconverted to 75 marks There would be 50 MCQ questions in total.
- The participant can attempt the exam after completion of 6 months of program duration
2. Reading material
4. Assessment Mechanism