{"id":261,"date":"2026-02-20T08:02:50","date_gmt":"2026-02-20T08:02:50","guid":{"rendered":"https:\/\/ifeel.edu.in\/blog\/?p=261"},"modified":"2026-02-20T08:28:34","modified_gmt":"2026-02-20T08:28:34","slug":"the-rise-of-ai-in-market-research-how-technology-is-changing-everything","status":"publish","type":"post","link":"https:\/\/ifeel.edu.in\/blog\/?p=261","title":{"rendered":"The Rise of AI in Market Research: How Technology Is Changing Everything"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"261\" class=\"elementor elementor-261\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2f21e76 e-flex e-con-boxed e-con e-parent\" data-id=\"2f21e76\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1dc6d11 elementor-widget elementor-widget-heading\" data-id=\"1dc6d11\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><p style=\"text-align:justify;line-height:normal\"><span style=\"font-family: Arial, &quot;sans-serif&quot;; color: rgb(34, 34, 34); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\">The Rise of AI in Market Research: How Technology Is Changing Everything<\/span><span style=\"font-size:14.0pt;font-family:&quot;Arial&quot;,&quot;sans-serif&quot;\"><o:p><\/o:p><\/span><\/p><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d257ffd e-flex e-con-boxed e-con e-parent\" data-id=\"d257ffd\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-702582b elementor-widget elementor-widget-text-editor\" data-id=\"702582b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Market research his something that is essential for launching for a new product,introducing any new offer or growth ebusiness inorder to increase the sales to the next level.What I want to say is that it helps businesses understand customers,study competitor\u2019s behavior and make better decisions. If we go few years back, this process of market research required a lot of manual work like doing surveys,interviews,data entry and long hours of analysis.However,in today&#8217;s world, things have changed because there is Artificial intelligence (AI). Yes, AI is drastically changing the ways market research used to done.Al can collect datafaster,analyse huge amounts of information within seconds and it can even predict what customers\u2019 desire in the future. Because of all this,AI has become a trend that is disrupting the market.There are some of the positive as well as negative effects of AI in market research. As for the positive,<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d914d18 e-flex e-con-boxed e-con e-parent\" data-id=\"d914d18\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4a9adda elementor-widget elementor-widget-text-editor\" data-id=\"4a9adda\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>It helps in faster data collection asAI tools can scan millions of social media posts, reviews and website activities within minutes.<\/li><li>It helps in better accuracy as AI reduces human errors,the insights that we get from AI is often<\/li><li>It is cost effective; businessessave time and money because AI automated repeated tasks like collecting and reviewing reports and give valuable feedback.<\/li><li>It helps in predicting insights,AI doesn&#8217;t just tell us about what&#8217;s happening in the world but it also helps in predicting the future.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-552dd14 e-flex e-con-boxed e-con e-parent\" data-id=\"552dd14\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a79974a elementor-widget elementor-widget-heading\" data-id=\"a79974a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Never the less,with positive light comes darknessas well.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-658df7d e-flex e-con-boxed e-con e-parent\" data-id=\"658df7d\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1c3914c elementor-widget elementor-widget-text-editor\" data-id=\"1c3914c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Even though AI can analyze numbers,but it can not fully understand human emotions or the way a person thinks.<\/li><li>AI has a lot of data in its hand, the more the data, the more privacy concerns, it can lead to risks related to customer information.<\/li><li>Also over dependency on anything is a threat and something that&#8217;s not really right, so companies should not always rely on technologies because it may never be equal to a human&#8217;s intelligence, because evenAI is created by humans only.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e3a97c7 e-flex e-con-boxed e-con e-parent\" data-id=\"e3a97c7\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-acdb332 elementor-widget elementor-widget-text-editor\" data-id=\"acdb332\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>AI is truly transforming market research by making It faster,smarter and efficientin many ways. It is helping companies understand customers and make better decisions about their preferences,behaviours and what not.However,it comes with many challenge slike privacy concerns and of course lack of human judgement.The best solution is to combine AI tools with human intelligence.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3ca5447 e-flex e-con-boxed e-con e-parent\" data-id=\"3ca5447\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3675ad4 elementor-widget elementor-widget-text-editor\" data-id=\"3675ad4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Author:<br \/>Mr.Bhavesh Maharwade <br \/>Research Scholar<br \/>iFEEL<br \/><br \/><\/p><p>Co-Author:<br \/>Dr.Gaurav P. Petkar<br \/>Assistant Professor<br \/>iFEEL<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The Rise of AI in Market Research: How Technology Is Changing Everything Market research his something that is essential for launching for a new product,introducing any new offer or growth ebusiness inorder to increase the sales to the next level.What I want to say is that it helps businesses understand customers,study competitor\u2019s behavior and make &#8230; <a title=\"The Rise of AI in Market Research: How Technology Is Changing Everything\" class=\"read-more\" href=\"https:\/\/ifeel.edu.in\/blog\/?p=261\" aria-label=\"Read more about The Rise of AI in Market Research: How Technology Is Changing Everything\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-261","post","type-post","status-publish","format-standard","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Rise of AI in Market Research: How Technology Is Changing Everything - ifeel.edu.in<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ifeel.edu.in\/blog\/?p=261\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Rise of AI in Market Research: How Technology Is Changing Everything - ifeel.edu.in\" \/>\n<meta property=\"og:description\" content=\"The Rise of AI in Market Research: How Technology Is Changing Everything Market research his something that is essential for launching for a new product,introducing any new offer or growth ebusiness inorder to increase the sales to the next level.What I want to say is that it helps businesses understand customers,study competitor\u2019s behavior and make ... 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