Business Analytics Using R

What is Business Analytics?
Business Analytics refers to the skills and technologies that helps in analyzing the past business performances, in order to gain insights and formulate business plans. A business analyst, analyzes the business performances on the basis of data and statistical methods. Therefore, statistical and quantitative analysis of data is the underlying concept of Business Analysis.

The Business Analytics Boom
With companies aiming to make efficient use of all the available data, Business Analytics gains extensive significance. With its ability to segregate data and derive value out of the same, Business Analytics plays a pivotal role in the business scenario. Equipped with statistical program languages like R, Business Analytics currently enjoys a significant role for the smooth functioning of business enterprises

Why R Programming?
R is the most pervasive statistical analysis package available currently. It includes all standard statistical tests and models, as well as provides a comprehensive language for managing and manipulating data. The R programming language has outstanding graphical capabilities, providing a fully programmable graphical language that is far superior to other statistical and graphical packages. Therefore, R programming makes the job of Business Analytics easier!

About the Course:
The certificate course on Business Analytics Using R, is devised for the aspiring analytics professionals and students, who wish to build a strong foundation in Business Analytics in India. The course focuses on R programming, which offers rich set of packages for a wide variety of statistical computing and data analysis. At the end of the course, the candidates will be competent in all forms of R programming and implement Data Analytics for a variety of business insights.

Career Prospects of a Business Analyst:
In today’s fast paced market scenario, the role of a Business Analyst lends great value to an organization. With outsourcing work pouring in India, this role has become phenomenal and will continue to be so. With outsourcing, a gap between the business stake-holder and programmer is created, giving rise to the requirement of a more precise and accurate analysis. Thus, an increasing demand for business analysts is witnessed in India. Additionally, due to the highly competitive market scenario, enterprises strive to improve their business processes and reduce cost- Business Analysts are in the centre of these activities.

Program Details:

Program Benefits:

  • Gain proficiency in the R-Programming language and its application in Business Analytics
  • Understanding the basics of data imputing and statistics in R
  • Learn data manipulation and visualization of R
  • Acquire knowledge of the various functions and programming in R
  • Gain knowledge about the analysis of variance (ANOVA)
  • Gain in-depth knowledge in all aspects of Data Analysis and Manipulations

Who Should go for this Course?
  • Analytics Professionals
  • Software Professionals
  • Project Managers
  • Data Scientists
  • Data Programmers

Learning Outcomes:
The program will groom the students with a variety of skills and techniques involved in the mechanism of data sorting and storage and bring about key business solutions in a well-structured manner. Some of these include:

  • Concepts of data inputting and basic statistics in R
  • Implementing statistical modeling in R
  • Data manipulation and visualization techniques in R
  • The various functions and programming in R

Assessment Mechanism

  • Internal assessment- Participants would need to make a Project which would carry 25 marks
  • External assessment- Participants would take an Objective type MCQ exam which would carry 100 marks and which would be reconverted to 75 marks There would be 50 MCQ questions in total.
  • The participant can attempt the exam after completion of 3 months of program duration






 Total    Lecture





   R programming







   Program (Combined)



   PDC 1

   PDC 2


  R programming with Business Analytics






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