Social Media Marketing: Understanding Consumer Behaviour

IntroductionSocial Media Marketing has become one of the most powerful tools for understanding consumer behaviour in today’s digital age. With millions of people spending a major part of their day on platforms like Instagram, YouTube, and LinkedIn, businesses now have an opportunity to observe and analyse consumer reactions in real time. Throughout my experiences in … Read more

How AI Quietly Transformed Marketing Research

Have you ever stopped to think about how companies seem to know exactly what we want these days? It almost feels like they can read our minds. The truth is, artificial intelligence has slipped into marketing research so smoothly that most of us never even noticed the shift. One day researchers were drowning in paper … Read more

Honda’s Entry into India: Learning through Hero

In today’s global world companies no longer sell their products only in one country. They want to reach people in many parts of the world to expand their business to make profit. But every country is different in terms of language, culture, income level and habits. Because of this companies must first understand the international … Read more

THE MAN WITH THE LOST DRIVE: BLOCKCHAIN

Just like any other technologies, which has evolved over time, Blockchain is one of those modern technology following the same as others like how phones evolved. Ex-telephone> phone> smartphone> foldable phone also car evolution Ex-diesel cars> petrol car > EV car. in the same way, block chain also evolve like barter system> paper money> online … Read more

Culture Is What People Feel After Interacting With

A situation that I witnessed off late stayed with me longer than I expected A new recruiter was given a fairly ordinary tasks: hiring a junior executive role in the Purchase department. He worked hard, sourced candidates across job portals, shortlisted CVs, and sent them to the department head, expecting the process to move forward. … Read more

Is Consultant Dependency Hurting Organic Admissions in Indian B-Schools?

Admissions to the institutes have become more competitive than ever before. The increase in institutional rivalry, changing mindset of GenZ students, Digital Presence & transformation and evolving governing guidelines have pressed institutes to reconsider how they appeal to potential students. The approach that has gained admiration and value is working with Admission Consultants or EduTech … Read more