IntroductionSocial Media Marketing has become one of the most powerful tools for understanding consumer behaviour in today’s digital age. With millions of people spending a major part of their day on platforms like Instagram, YouTube, and LinkedIn, businesses now have an opportunity to observe and analyse consumer reactions in real time. Throughout my experiences in … Read more
Once I walk through supermarket or click through an online store, I always notice a small but strong and interesting pattern. The prices rarely can be seen in whole round numbers. They hang just below them: 99 instate of 100,199 instate of 200, etc. This process of pricing is called as Charm Pricing, and it … Read more
Ever wondered why certain brands feels instantly familiar with us, while other disappear from our memory as quickly we saw them? Brands who stay constantly on people mind have the power of brand positioning it is a strategy that decides how a brand lives in the minds of consumer. In today’s fast paced world, where … Read more
Have you ever stopped to think about how companies seem to know exactly what we want these days? It almost feels like they can read our minds. The truth is, artificial intelligence has slipped into marketing research so smoothly that most of us never even noticed the shift. One day researchers were drowning in paper … Read more