PGDM in Marketing with certification in Digital Marketing
Marketing Management education requires a comprehensive approach combining theoretical concepts with practical application. The Marketing Management learning at iFEEL becomes effective due to its balanced curriculum, which is designed to cover fundamental marketing concepts integrated with case study analysis, real world examples and contemporary marketing trends to provide students with a holistic understanding of marketing practices. Interactive teaching methods such as group discussions, debates, role playing exercises and simulations etc. are used to engage students actively. Students are encouraged with critical thinking and problem solving skills by presenting them with marketing challenges faced by businesses. Students are given industry exposure with guest lectures, workshops and industry visits to gain practical insights from marketing professionals.
|Integrated Product & Brand Management
|Business to Business Marketing
|Sales and Distribution Managements
|Integrated Marketing Communication
Scope of Marketing Management
The scope of Marketing Management is broad and encompasses various aspects of marketing within organizations. Some key areas that fall within the scope of marketing management are Strategic Marketing, Brand Management, Product & Service Management, Marketing Communications, Digital Marketing, Consumer Behaviour studies, Marketing Analytics, International Marketing, Sales and Distribution Management and Customer Relationship Management etc.
It provides a comprehensive understanding of marketing principles, strategies and tools required to succeed in today’s competitive business environment. The scope is dynamic and continues to evolve with advancements in technology and changes in consumer behaviour and market trends.
Digital Marketing Certification
To emphasize the role of technology in modern marketing iFEEL offers a certification course in Digital Marketing to the students of Marketing Management specialization. This course helps the students to learn about digital marketing techniques, social media marketing, data analytics and marketing automation tools. This course comes with an incorporated hands-on exercises using relevant marketing software and platforms to develop their technical skills.